What you will learn from "How to craft vision, mission and value statements that boost your business"

 This document is in 4 parts.

In Part 1, we provide all the background information you need on vision, mission and values statements and how they relate to all aspects of managing your business. Here are some of the things you will learn:

	The definition of a vision statement and how can it help your business
	The definition of a mission statement and why is it is VITAL for every business or organisation
	The definition of a values statement and how it helps to get the best out of everybody
	Where vision, mission and values statements fit in the process of managing a business
	How to define your business in a way that allows you to adapt to the changing business climate
	The lessons you can learn from organisations that have succeeded or failed in the last hundred years
	The most important rule when crafting vision, mission and values statements
	The golden rule for creating a good vision statement
	The three things which attract good people to your organisation
	The biggest mistake that many organisations make when looking at vision statements and how can you guarantee that you do not make the same mistake
	How to make sure that your vision, mission and values statements do not look contrived
	The five main reasons for creating vision, mission and values statements

In Part 2, we include 15 detailed case studies, brimming with good and bad examples. This is where you can benefit from seeing what works and what doesn’t work when it comes to creating vision, mission and values statements.

Here is what you will see in Part 2:

	Which civil rights leader can teach us the most about creating vision and mission statements, without him even being conscious of the fact that he did it
	How you can truly bring your statements to life
	How you can change the way things are by choosing the right words
	How the United Nations could improve their vision statement
	Which chain of coffee stores has REALLY understood the way in which a business can be driven to success through mission and values statements
	How you can create a good atmosphere in any organisation? The airline which can teach us the most about building a people culture that is linked to business objectives
	How you can reveal the true purpose of your organisation
	The computer company shows us how to put a very powerful mission statement into only 20 words
	The company that created the best business vision of all times IN ONLY 9 WORDS
	The telephone company that has a vision statement which could be a real damper on its business and what made this happen. How can you avoid the same mistake?
	The Company that changed its business so much that it went from manufacturing paper to becoming a world leader in manufacturing telephones
	The company “that came out of nowhere”, created an impossibly ambitious mission statement and then made it happen
	The car company that has been able to combine traditional values with leading-edge technology and quality
	The action which long established companies must take if they are to remain in business
	The company which discovered a product by accident, has had the same brand for over 100 years and still manages to keep maintain a fresh and exciting image
	How to truly understand the relationship between you and your customers
	The broadcasting company which demonstrates how a flexible mission statement can allow us to adapt to changing times and technology
	The two key things that good organisations do to ensure that they adapt well to change
	How to go through a number of cycles of change, getting stronger all the time
	The most important thing you must do when you have written your values
	How to create a mission statement that relates to a single department rather than a whole organisation

In Part 3, we take you step by step through the process of creating your own vision, mission and values statements.

Here is what you will see in Part 3:

	The key values included in the case studies
	The different ways in which companies express their values
	A list of over 1,000 positive words that you might consider for inclusion in your values statement
	Where to start in creating your list of values
	The three main points to consider when creating yourr shortlist of values
	At least ten documents in which your values should be included
	The four steps to create your full values statement.

Here is what you will see in Part 4.

	The most important thing to do when you have created your values statement.
	The three questions to ask when assessing the adequacy of the values included in your existing documentation.
	The principles of change management
	The importance of consulting and communicating with your people when designing changes
	How to "live" the words and make them authentic